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Free valuation estimate

What is your business actually worth?

Buyers price main street businesses off Seller's Discretionary Earnings, not revenue. This runs the same math a broker will, in about two minutes.

Seller's Discretionary Earnings Estimator

Use your most recent full year. Round numbers are fine.

Your W-2 pay, health insurance, vehicle, phone, anything the business covers for you.
Depreciation, amortization, interest, and expenses a new owner will not repeat.
Estimated market value range
$0 – $0
Based on SDE of $0

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Enter your details to unlock the multiple we applied and what is helping and hurting your value.

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Seller's Discretionary Earnings$0
Industry base multiple0.0×
Owner dependency0.0
Customer concentration0.0
Growth trend0.0
Recurring revenue0.0
Adjusted multiple applied0.0×

Now find out whether that number holds up. A broker who knows your industry is the difference between an estimate and an offer.

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How this estimate is calculated

Seller's Discretionary Earnings is your net income plus everything a new owner would not inherit: your own compensation, personal benefits the business pays for, one-time expenses, and non-cash items like depreciation, amortization and interest.

We apply a base multiple for your industry, then adjust it for the four factors buyers weigh most heavily. Owner dependency, customer concentration, growth trend and recurring revenue can each move a multiple by half a turn or more, which on a business earning $500,000 is a swing of hundreds of thousands of dollars.

Most main street businesses trade between 2x and 4x SDE. Larger businesses, generally those earning over about $1 million, get priced off EBITDA instead, because at that size a buyer can afford professional management and no longer needs to normalise for an owner-operator.

Treat the range as a way to walk into a broker conversation informed rather than blind. Real pricing depends on your books, your lease, your market, and who is buying. For the full method, read how to calculate SDE.